The usual direct marketing is different from interactive marketing. The interactive version is capable of reacting to how potential customers responded to previous advertising. It is said to have two to a dozen times as much impact. The atlanta interactive marketing is proving to be quite lucrative.
Like many new concepts it has more than one name. It can be referred to as event driven or trigger based. Both refer to the company doing the advertising being able to react directly to what the potential customer does after reading it.
A company responds to any question or order request from a potential customer. You want to keep him or her on your site long enough to make a purchase. That increases the chance of making a sale.
A potential customer making an inquiry will be responded to as fast as possible. This stops him from moving on to a competitors website. You want to keep him on your website.
An example of this type of advertising is the way Amazon uses past visitor behavior. They collect and save the names of books customers order. Then they follow up by emailing out suggested reading, which is an effective way to solicit more book orders.
If someone bought several cookbooks, they receive an email when new cookbooks are published. Advertising is not sent to Harley Davidson bikers. They know that non-profit organizations are not buying books.
When the emails go to a target audience the response is likely to be high. Readers will browse on a site selling books. No emails about the new books go to avid fishermen. The only book they might purchase is one on fishing and those are rare.
These tactics do have several drawbacks. The campaigns require a knowledgeable individual to plan them. They can only target the correct audience after detailed planning. A potential customer may be annoyed at getting ten offers to buy new shoes just because she purchased two pair recently.
What happens when people are flooded with ads is they stop reading any of them. It can feel as if an advertiser is stalking them. Often, the woman who just purchased a new purse gets emails advertising ten or twenty others. She may not want or need a dozen purses.
Interactive marketing works only if the emails are sent to people who are likely to want the product offered. Surveys are used to determine this. Data is gathered and analyzed. New products of the same type will interest those who purchased similar products previously.
Like many new concepts it has more than one name. It can be referred to as event driven or trigger based. Both refer to the company doing the advertising being able to react directly to what the potential customer does after reading it.
A company responds to any question or order request from a potential customer. You want to keep him or her on your site long enough to make a purchase. That increases the chance of making a sale.
A potential customer making an inquiry will be responded to as fast as possible. This stops him from moving on to a competitors website. You want to keep him on your website.
An example of this type of advertising is the way Amazon uses past visitor behavior. They collect and save the names of books customers order. Then they follow up by emailing out suggested reading, which is an effective way to solicit more book orders.
If someone bought several cookbooks, they receive an email when new cookbooks are published. Advertising is not sent to Harley Davidson bikers. They know that non-profit organizations are not buying books.
When the emails go to a target audience the response is likely to be high. Readers will browse on a site selling books. No emails about the new books go to avid fishermen. The only book they might purchase is one on fishing and those are rare.
These tactics do have several drawbacks. The campaigns require a knowledgeable individual to plan them. They can only target the correct audience after detailed planning. A potential customer may be annoyed at getting ten offers to buy new shoes just because she purchased two pair recently.
What happens when people are flooded with ads is they stop reading any of them. It can feel as if an advertiser is stalking them. Often, the woman who just purchased a new purse gets emails advertising ten or twenty others. She may not want or need a dozen purses.
Interactive marketing works only if the emails are sent to people who are likely to want the product offered. Surveys are used to determine this. Data is gathered and analyzed. New products of the same type will interest those who purchased similar products previously.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta SEO for small business he suggests you visit his friend's for more information.