When we refer to LinkedIn automation, we are talking about a software plugin that you add to your web browser. This plug records the search string you set up in Sales Navigator or Advanced Search, then tells your browser to auto-visit all of the profiles.
With a Premium account, LinkedIn allows you to visit up to 800 profiles per day. You don't have to visit this many, but that's the maximum. The idea is if you visit somebody's profile, a certain percentage will see you visited in the "who visited my profile" area, then visit you back and ask to connect. There is no way you'd do this in volume by hand each day, so using LinkedIn automation is an ideal application of some simple technology to get lots of profile views. It's reciprocity at work.
This is a numbers game but that's not all -- it's also an engagement game. You can visit up to 800 profiles per day with a Premium account but sheer numbers of profile visits are not the only thing required. The key is generating interest from the people whose profiles you have auto-visited. This starts with how you construct your searches.
The great thing is LinkedIn automation utilizes LinkedIn's own search capabilities. This means using Sales Navigator lead builder or the traditional Advanced Search tool. How you target your searches is a bit of art and a bit of science. The idea being that if you hyper-target your searches to match your ideal customer profile, and your profile matches their ideal vendor profile, then this will lead to a mutually beneficial relationship where the sales barrier is dramatically lowered.
LinkedIn automation doesn't work on its own. You can't just get a Chrome extension and start auto-visiting loads of profiles and expect to start automatically filling your pipeline with new leads.
Most Sales Executive profiles miss the mark by a wide margin. So if you haven't optimized your profile with this specific purpose in mind, it's best to do that first before investing in LinkedIn automation.
A few other tactics are required to get your profile found and make it engaging to potential customers and clients. Without these in place, the critical step of a potential connection turning into a 1st-degree connection won't happen.
You need to publish in the stream and on your profile. That means posting updates to the stream, commenting on other updates and sharing good ones relevant to your business. You need a few Posts with nice images on your profile to demonstrate your skills or problems you solve.
One thing to note: don't get pulled into Facebook-like conversations about politics, provocative images, religion, race or other non-business topics. LinkedIn is a business platform and using it as a social platform will damage your credibility and cause important people to disengage from you by leaving your network. This defeats the sole purpose you're on LinkedIn, which is to make sales! If you're using LinkedIn automation to increase your network size, then turning around and decreasing it by behaving poorly, this is counterproductive.
Endorsing other people is important because it causes some of those people to endorse you back. Skill endorsements are used as a primary search factor in LinkedIn's search engine. Make sure you list the skills you want to be endorsed for, then endorse others. Slowly you will find your network reciprocating by endorsing you for skills you need to appear higher in searches and profile visits. Be careful to only endorse people whose skills you know and respect. Random endorsements are not helpful and cause the recipient to be sceptical of your relationship.
Most Sales Execs don't have their profiles or content written correctly to be much use in attracting potential buyers. Ask yourself if your profile answers the questions market participants would normally ask about your product or service. You want to answer those questions and how you provide unique value in your market. Your perspective should be yourself using "I" rather than "my company" or "we". Selling successfully on LinkedIn comes down to you the individual, not your company.
Using LinkedIn automation sporadically may give you short term benefits, but won't result in continuous first-degree network growth of lots of ideal target customers. So you need to carve out time at least 3-4 times per week to really see exponential results.
It's very valuable to have a daily checklist to support you and keep yourself on track. A consistent process can be rewarding, knowing you're doing something that will maximize your investment in LinkedIn.
Having LinkedIn Automation running in the background while you do your normal day-to-day sales prospecting and relationship management is the way to go. This effectively adds a second lead generation channel that works on its own while you do other things. You can always turn it off or pause it if you need to. Just make sure not to blow through LinkedIn's daily 800 profile limit and you'll be OK.
With a Premium account, LinkedIn allows you to visit up to 800 profiles per day. You don't have to visit this many, but that's the maximum. The idea is if you visit somebody's profile, a certain percentage will see you visited in the "who visited my profile" area, then visit you back and ask to connect. There is no way you'd do this in volume by hand each day, so using LinkedIn automation is an ideal application of some simple technology to get lots of profile views. It's reciprocity at work.
This is a numbers game but that's not all -- it's also an engagement game. You can visit up to 800 profiles per day with a Premium account but sheer numbers of profile visits are not the only thing required. The key is generating interest from the people whose profiles you have auto-visited. This starts with how you construct your searches.
The great thing is LinkedIn automation utilizes LinkedIn's own search capabilities. This means using Sales Navigator lead builder or the traditional Advanced Search tool. How you target your searches is a bit of art and a bit of science. The idea being that if you hyper-target your searches to match your ideal customer profile, and your profile matches their ideal vendor profile, then this will lead to a mutually beneficial relationship where the sales barrier is dramatically lowered.
LinkedIn automation doesn't work on its own. You can't just get a Chrome extension and start auto-visiting loads of profiles and expect to start automatically filling your pipeline with new leads.
Most Sales Executive profiles miss the mark by a wide margin. So if you haven't optimized your profile with this specific purpose in mind, it's best to do that first before investing in LinkedIn automation.
A few other tactics are required to get your profile found and make it engaging to potential customers and clients. Without these in place, the critical step of a potential connection turning into a 1st-degree connection won't happen.
You need to publish in the stream and on your profile. That means posting updates to the stream, commenting on other updates and sharing good ones relevant to your business. You need a few Posts with nice images on your profile to demonstrate your skills or problems you solve.
One thing to note: don't get pulled into Facebook-like conversations about politics, provocative images, religion, race or other non-business topics. LinkedIn is a business platform and using it as a social platform will damage your credibility and cause important people to disengage from you by leaving your network. This defeats the sole purpose you're on LinkedIn, which is to make sales! If you're using LinkedIn automation to increase your network size, then turning around and decreasing it by behaving poorly, this is counterproductive.
Endorsing other people is important because it causes some of those people to endorse you back. Skill endorsements are used as a primary search factor in LinkedIn's search engine. Make sure you list the skills you want to be endorsed for, then endorse others. Slowly you will find your network reciprocating by endorsing you for skills you need to appear higher in searches and profile visits. Be careful to only endorse people whose skills you know and respect. Random endorsements are not helpful and cause the recipient to be sceptical of your relationship.
Most Sales Execs don't have their profiles or content written correctly to be much use in attracting potential buyers. Ask yourself if your profile answers the questions market participants would normally ask about your product or service. You want to answer those questions and how you provide unique value in your market. Your perspective should be yourself using "I" rather than "my company" or "we". Selling successfully on LinkedIn comes down to you the individual, not your company.
Using LinkedIn automation sporadically may give you short term benefits, but won't result in continuous first-degree network growth of lots of ideal target customers. So you need to carve out time at least 3-4 times per week to really see exponential results.
It's very valuable to have a daily checklist to support you and keep yourself on track. A consistent process can be rewarding, knowing you're doing something that will maximize your investment in LinkedIn.
Having LinkedIn Automation running in the background while you do your normal day-to-day sales prospecting and relationship management is the way to go. This effectively adds a second lead generation channel that works on its own while you do other things. You can always turn it off or pause it if you need to. Just make sure not to blow through LinkedIn's daily 800 profile limit and you'll be OK.
About the Author:
Launching your own LinkedIn automation as a sales strategy you need this Ideal LinkedIn Daily Sales Checklist HERE